The blurb

In this eBook, Ortus and Techquity outline the key elements of a strategy for retailers to maximise their presence on Social Media, reach new customers and amplify brand awareness.

Here's what you can expect:

• A comprehensive overview of organic and paid social media marketing 
  
  
• A breakdown of the most popular social media platforms and their uses, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok
  
  
• A detailed discussion of the most common pitfalls of social media marketing and how to avoid them
  
  
• Top tips for building a successful social media marketing strategy